Advanced Social Media Certification Training

This  Advanced Social Media Certification course will transform you into a career-ready social media marketing professional. This  course will help you elevate your brand and execute social campaigns by combining the disciplines of advanced social media, content marketing, and web analytics. Hands-on, industry-aligned projects will allow you to test
your skills  on Facebook, Twitter, and other popular social media platforms.

• 35+  hours of high-quality self-learning content
• 28  hours of instructor-led classes
• Lifetime access to self-paced learning
• Industry-recognized course completion certificate
• 25+  real-life industry-based projects
• Utilize popular platforms including Facebook, Twitter, and LinkedIn

• Online Bootcamp: Online self-learning and live instructor-led classes

• There are no prerequisites for taking this Advanced Social Media certification training.
• This  Advanced Social Media training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

By the end of this Advanced Social Media certification training course, you will be able to:

• Develop an engaging and successful social media strategy for your business
• Apply social media strategies to transform your business and career
• Enhance a social media strategy that excites your customers and helps you grows your business

• Attend one LVC Class OR complete at least 85%  of the OSL  course
• Successfully complete one assessment project
• Complete one assessment test with at least a 75%  result

• Lesson 00 - Faculty Introduction
• Lesson 01 - Introduction to Social Media
• Lesson 02 - Social Media Strategy and Planning Lesson 03 - Social Media Channel Management Lesson 04 - Social Media Management Tools
• Lesson 05 - Social Media Measurement and Reporting
• Lesson 06 - Social Advertising

• Section 1 : Introduction to Social Media
• Section 2 : Building a Sustainable Social Media Strategy
• Section 3 : Converged Social Media
• Section 4 : Content Marketing in a Social Media World
• Section 5 : Visual Social Media
• Section 6 : Understanding and Sparking Social Sharing
• Section 7 : Storytelling An Essential Part of Your Social Narrative
• Section 8 : Influencer Marketing and Online Reputation Management
• Section 9 : Social Media Selling
• Section 10 : Social Media Measurement

• Lesson 1 - Course Introduction
• Lesson 2 - Establishing a Video Marketing Strategy
• Lesson 3 - Gaining Exposure and Measuring Impact
• Lesson 4 - YouTube Advertising
• Lesson 5 - Leveraging Mobile Video
• Lesson 6 - Promoting and Measuring Mobile Video
• Lesson 7 - Youtube: How-To
• Lesson 8 - Instagram: How-Tos
• Lesson 9 - Video Ads on Different Social Media Channels
• Lesson 10 - Impact of GDPR  on YouTube Advertising
• Lesson 11- Video Advertising for B2B  Marketers
• Lesson 12 - The Future of Video Marketing

• Lesson 01 - Course Introduction
• Lesson 02 - Understanding Facebook
• Lesson 03 - Understanding the Facebook Algorithm
• Lesson 04 - Groups, Pages, Messenger, and Facebook Live
• Lesson 05 - Managing Facebook
• Lesson 06 - Facebook Marketing Tools
• Lesson 07 - Understanding Facebook Ads
• Lesson 08 - Creating Your Facebook Ad
• Lesson 09 - Facebook Targeting
• Lesson 10 - Facebook Tracking and Reporting
• Lesson 11 - Facebook Commerce
• Lesson 12 - Facebook Best Practices
• Lesson 13 - Facebook Privacy and Security
• Lesson 14 - Facebook Blueprint Examinations

• Lesson 1 Twitter Marketing
• Lesson 2 Pinterest Marketing
• Lesson 3 LinkedIn Marketing
• Lesson 4 Instagram Marketing
• Lesson 5 Snapchat Marketing

• Section 1 : Introduction to Content Marketing
• Section 2 : Developing a Vision of Content Marketing Success
• Section 3 : Developing a Business Case for Content Marketing
• Section 4 : Creating a Successful Content Marketing Strategy
• Section 5 : Creating a Remarkable Editorial Mission Statement
• Section 6 : Targeting Customer Intent Instead of Demographics
• Section 7 : Targeting Key Influencers
• Section 8 : Producing  Help, Hub, and Hero Content Consistently
• Section 9 : Producing Engaging Content More Frequently
• Section 10 : Using Effective B2C  and B2B  Content Marketing Tactics
• Section 11 : Building Successful B2C  and B2B  Social Media Platforms
• Section 12 : Helping Customers find  the Information They Seek
• Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
• Section 14 : Measuring Content Effectiveness
• Section 15 : Measuring Return on Marketing Investment
• Section 16 : Improving by Experimenting With New Initiatives
• Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
• Section 18 : Content Marketing in the Foreseeable Future

• Section 1 : Introduction to Digital Analytics
• Section 2 : Building Blocks
• Section 3 : Fundamentals of Digital Analytics
• Section 4 : Business Perspective
• Section 5 : Methodology - Lean Six Sigma
• Section 6 : Data Analysis Fundamentals
• Section 7 : Analysis Perspective Providing Insights
• Section 8 : Enabling Capabilities
• Section 9 : Managing Analytics
• Section 10 : Audience
• Section 11 : Acquisition
• Section 12 : Behavior
• Section 13 : Conversions and Onboarding
• Section 14 : Retention and Expansion
• Section 15 : Advocacy
• Section 16 : Privacy and Ethics
• Section 17 : Wrapping Up