Effective Customer Care and Service Management
Details
Course Overview
Good customer service can be considered as the big differentiator between firms. While competing products are often similar and can anyway be easily duplicated, good customer service is a holistic system, requiring a sustained organization-wide effort, driven by the top and permeating all aspects of the organization culture. The resulting customer-centric organization becomes a formidable competitor whose model cannot be easily copied. In this course, we look at what it takes to build a customer centric organization.
Course MethodologyCase studies, self-evaluation exercises, application of service quality tools, video clips with debriefs, oral and written questions resulting in debates and more are all used in this course in addition to brief consultant and participant presentations.
Course ObjectivesBy the end of the course, participants will be able to:
- Develop a wholistic customer care approach by taking into consideration 7 different aspects of the definition of customer service
- Create objectives and programs to maximize internal customer satisfaction
- Evaluate the design, implementation and analysis of customer satisfaction surveys
- Use customer complaints as a springboard for service improvement
- Write Service Level Agreements (SLAs) to ensure clarity and conformance
- Assess the service aspect of the organization or department through well chosen Key Performance Indicators (KPIs)
Executives, managers and decision-makers who are keen on improving performance by taking their customers to higher levels of satisfaction, as well as customer service managers and supervisors interested in advanced customer service tools.
Target Competencies- Customer orientation
- Conceptual thinking
- Balanced decision making
- Quality Orientation
- Understanding of prospects’ motivation
Outline
Course Outline
- Defining and appreciating the customer
- Definition of customer
- Definition of customer service
- The internal and external customer
- Importance of the internal customer
- The need for motivated employees
- The need for qualified employees
- Silo mentality
- Destroying the silos
- Customer service as a strategic imperative
- From ‘suspect’ to ‘partner’
- Going up the ladder
- The 'KANO' model
- ‘Basic’ attributes
- ‘Performance’ attributes
- ‘Delight’ attributes
- The customer-centric organization
- Customer service as a strategic imperative
- The 7 practices of a Customer-centric organization
- Customer satisfaction surveys and other vital tools
- Understanding your customers
- Importance of segmentation
- Principles of customer segmentation
- Focus groups
- Customer satisfaction surveys
- Key terms
- Major survey methods
- Questionnaire examples
- Customer survey guidelines
- Types of satisfaction surveys
- Basics of Sampling
- Attributes to measure
- Customer satisfaction index
- 'RATER' in depth
- Service quality (servqual) gaps model
Speaker/s
In addition. we have seasoned and internationally certified consultants and trainers as part of our Global Faculty members who are available to deliver bespoke learning experiences for our Clients.
Special Offer
Group Discount for persons more than 7 -15 persons are also available at 5%
Group of 16 and above persons attract a 10% discount
Only one discount category applies per term.
Schedules
Fri, Sat | 10:00 AM — 04:00 PM |
Fri, Sat | 10:00 AM — 04:00 PM |
About Us
McTimothy Associates Consulting LLC is a Professional Management consulting, Human Capital Management, and Business Training company, incorporated in Nigeria with the Corporate Affairs Commission (CAC). Our Corporate office is centrally located at Gbagada Estate Phase 2 Estate, connecting easily to both Lagos Island and Lagos Mainland. We are enabling business greatness in Africa through cutting-edge modern management practices of Business transformation, Strategy, Change management and Innovation, Leadership, Restructuring and Turnaround management, and Training solutions.
Our Philosophy is an enduring commitment to enabling businesses and the professional greatness of our clients every day. Both organizations and individual employees who have attended our indoor and outdoor management development training programs have benefited tremendously in a number of ways. We also maintain relevant accreditations/partnerships with:
- Institute of Management Consultants (IMC).
- Institute of Professional Recruitment Consultants (IPRC), Nigeria
- Association of Professional Recruitment Consultant (APRC) UK
- Nigeria Institute of Training and Development (NITAD),
- Centre for Management Development (CMD), ...