Effective Trade Marketing & Distribution Strategies
Details
INTRODUCTION
This course is designed for Sales/Marketing Professionals with responsibilities for market development, sales development, trade promotion, distributorship/merchants development involved in the entire value chain of consumer goods.
Key Coverage Areas
· Introduction and Essential Elements of Trade Marketing
· Strategic Marketing in Trade/Merchandising
· Purpose and Roles in Trade Marketing
· Trade Marketing Set-up
· Sales & Marketing Interface
· Functional Responsibilities
· Planning Trade Spending
· Dealing with Deals and Deals Planning
· Trade Promotion Activities and Evaluation
· Product Distribution Strategies
· Channel of Distribution & Management
· Brands and Categories Management
· Territorial Development and Management
Schedules
| Thu, Fri, Sat | 10:00 AM — 04:00 PM |
| Wed, Thu, Fri | 10:00 AM — 04:00 PM |
| Fri, Sat, Sun | 10:00 AM — 04:00 PM |
| No. of Days: | 3 |
About Us
McTimothy Associates Consulting LLC is a Professional Management consulting, Human Capital Management, and Business Training company, incorporated in Nigeria with the Corporate Affairs Commission (CAC). Our Corporate office is centrally located at Gbagada Estate Phase 2 Estate, connecting easily to both Lagos Island and Lagos Mainland. We are enabling business greatness in Africa through cutting-edge modern management practices of Business transformation, Strategy, Change management and Innovation, Leadership, Restructuring and Turnaround management, and Training solutions.
Our Philosophy is an enduring commitment to enabling businesses and the professional greatness of our clients every day. Both organizations and individual employees who have attended our indoor and outdoor management development training programs have benefited tremendously in a number of ways. We also maintain relevant accreditations/partnerships with:
- Institute of Management Consultants (IMC).
- Institute of Professional Recruitment Consultants (IPRC), Nigeria
- Association of Professional Recruitment Consultant (APRC) UK
- Nigeria Institute of Training and Development (NITAD),
- Centre for Management Development (CMD), ...
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