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Effective Trade Marketing & Distribution Strategies

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On-Site / Training



This course is designed for Sales/Marketing Professionals with responsibilities for market development, sales development, trade promotion, distributorship/merchants development involved in the entire value chain of consumer goods.


Key Coverage Areas

·         Introduction and Essential Elements of Trade Marketing

·         Strategic Marketing in Trade/Merchandising

·         Purpose and Roles in Trade Marketing

·         Trade Marketing Set-up

·         Sales & Marketing Interface

·         Functional Responsibilities

·         Planning Trade Spending

·         Dealing with Deals and Deals Planning

·         Trade Promotion Activities and Evaluation

·         Product Distribution Strategies

·         Channel of Distribution & Management

·         Brands and Categories Management

·         Territorial Development and Management


Apr 12, 2024 - Apr 13, 2024
Thu, Fri 10:00 AM — 04:00 PM
Jun 19, 2024 - Jun 20, 2024
Fri, Sat 10:00 AM — 04:00 PM
Nov 08, 2024 - Nov 09, 2024
Thu, Fri 10:00 AM — 04:00 PM
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Sales Bootcamp Nigeria ™ is a Specialist Sales Training Academy focused on the promotion of industries' productivity and developing the capacity of Salespeople. It seeks to achieve this by enabling sales performance through the consistent development of sales professionals. Sales Bootcamp brings you topical issues that affect sales performance in your organization, and trains to develop your sales force in practical skills needed to succeed in selling.

We offer programs designed and tailored for all levels of sales professionals. Whether you are an entry-level sales personnel, experienced/senior or top-level sales personnel, we’ve got you covered with our extensive and proven marketing and sales methodologies that would help you excel in selling. 

The focus of the Sales BootCamp Acedemy is for the Marketing organizations, marketing and sales professionals/managers, and the selling industries at large.

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