Effective Trade Marketing & Distribution Strategies

INTRODUCTION

This course is designed for Sales/Marketing Professionals with responsibilities for market development, sales development, trade promotion, distributorship/merchants development involved in the entire value chain of consumer goods.

Key Coverage Areas

·         Introduction and Essential Elements of Trade Marketing

·         Strategic Marketing in Trade/Merchandising

·         Purpose and Roles in Trade Marketing

·         Trade Marketing Set-up

·         Sales & Marketing Interface

·         Functional Responsibilities

·         Planning Trade Spending

·         Dealing with Deals and Deals Planning

·         Trade Promotion Activities and Evaluation

·         Product Distribution Strategies

·         Channel of Distribution & Management

·         Brands and Categories Management

·         Territorial Development and Management