Corporate Social Responsibility (CSR) AND Marketing Course

EXECUTIVE SUMMARY
Corporate social responsibility (CSR)is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.

COURSE OBJECTIVES:
At the end of this course the participants will be able to:
Identify environmental initiatives for sustainable aviation organizations
Evaluate the factors that make aviation facilities operate sustainably
Assess the factors to create sustainable working environments
Identify the role of a sustainable culture in the aviation and aerospace industry
Apply Corporate Social Responsibility in aviation/aerospace organizations

TARGETED AUDIENCE:
Managers, Team Leaders, Supervisors, Senior Managers.

COURSE OUTLINES:
CSR Strategies 
Corporate Social Responsibility and shared value creation
Emergent issues
From Corporate Social Responsibility to Corporate Social Innovation

CSR and Marketing
Sustainable human resources management and corporate welfare
Sustainable marketing and CSR
Supply and responsible supply chain management
Employees benefit from CSR
Positive Press and Reputation Building
Consumer Appeal
Talent Attraction and Employee Retention
Stronger Client and Community Relations
Bottom Line.

No. of Days:

4