Corporate Communications Redefined

This “Corporate Communications Redefined” is designed to help practitioners align communications strategy to organizational imperatives and move from focusing on tactics to developing and implementing communications strategy. It will take the practitioner along the journey from research and planning to programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.

OBJECTIVES

The objectives of this training programme are: 

• To sharpen the focus on Strategic Communications as a corporate enabler
• To refine the organisation’s Measurement and Evaluation Strategy
• To help participants tweak their “Big Picture” strategies
• To provide an opportunity for skills upgrade where necessary
• To help participants re-position their Future Strategy and Implementation

COURSE OUTLINE

Aligning Communications and Organisational Strategy

• What’s our WHY?
• Issues, Risks & Crisis Evaluation
• The Competitive Environment
• Integrating the Communications Spend
• Alignment of the Communications Strategy

Identifying and Strengthening Internal Gaps

• Rethinking the Internal Mandate
• Reducing the Gaps
• Cross Cutting Implementation Strategies
• The Communications Plan
• Taking Stock of Performance        

Implementation Strategy

• Developing the Master Plan
• Matching Scenarios to Audiences
• Prototyping the Solutions
• The Socialising Process
• Audience Centred Engagement Strategies

Measurement and Evaluation

• Identifying the Needles to Move
• Back of the Envelope Evaluation
• Deep Dive Evaluation
• Strategy Driven by Feedback
• Assessing the Impact

Designing the Next Iteration

• Developing the Message Strategy
• Identifying an Adoption Strategy
• Aligning with Change Makers
• Building in Flexibility