RESULTS-BASED MARKETING: FUNCTIONAL APPROACH FOR PROFESSIONAL SERVICE FIRM

EXECUTIVE SUMMARY

The aim of results-based marketing is to set out practically, take the goals you want to achieve in your marketing strategy, and work towards reaching those goals. First, it is important to figure out what it is you want the end result of this process to look like, what do you want to see? Then, put the marketing plan into action.

This type of marketing can increase in not just the quality of your company's marketing efforts, but the quality of the results as well. Knowing what demographic is being affected by your strategy allows your company to narrow and strengthen its focus. This can be a good indicator of how the project should be worked out moving forward.

Ultimately, results-based marketing is about finding the right combination of message and messenger. Figure out the most effective marketing mix and use that to achieve results-based marketing. For instance, when a business decides on a message, the way it delivered may change. The best message in the world doesn't mean a thing if it's not visible to potential customers. A lack of visibility can lead to a lack of results, which leads to a lack of sales and a waste of marketing money spent.

KEY HIGHLIGHTS

How to figure out your goal before spending money on any marketing campaign. Top marketing individuals, like top investors, are most likely to put their money where they know they are likely to see it returned. In view of this, results-based marketing calls for a stop on all techniques that aren't working and replacing them with those that do.

If you don’t see result on your marketing efforts, it’s like playing football without goal post. People at the top of the business world are able to consistently see results from their marketing efforts. This technique is not just about marketing, but about marketing technically, strategically and smartly, as it can save a lot of money for your business. Instead of wasting time and money on strategies that don't work, you will put value in the ones that do. As a result, you will not only save money but generate consistent revenue as well.

CONTENT

-      Setting clear goals for your marketing techniques.

-      Results-based marketing techniques and aligning objectives.

-      The business client and marketing for result orientation.

-      The time and resources ratio implementation.

Key issues in Result-Based Marketing

-      Core-Support- Delight Mechanism

-      Networking

-      Referrals

-      Sponsorships and Advertising

-      Digital Marketing Paraphernalia

-      Thought Leadership and Content Marketing

-          How to establish your expertise with a target market.

-          Combined Strategies