Details
This course designed to provide a one stop solution for anyone looking to learn all the important concepts and techniques for digital marketing. You will learn the importance of SEO and will learn about the major techniques essential for selling on the internet. Master the social media and learn all about optimizing your online ads. You will learn to create websites that are built to enable usability & sales, email Marketing, analytics and social media marketing,
Pre-requisite:
Candidates are expected to be confident with Windows Operating System environments, including creating, moving and deleting files and folders and use of web browsers.They must also be familiar with the common internet, website and web terminologies.
The topics that are covered in this program include:
- Search Engine Optimization (SEO)
- Pay-Per Click Management & Optimization
- Social Media Marketing (SEM)
- Website Design that impacts & Sells
- Online Reputation Management
- Conversion Rate Optimization
- Email Marketing
- Google Local Optimization
- Content Optimization & Marketing
For Whom
- Web Designers
- Fresh graduates
- Business Owners
- Web Developers
- Online Marketers
- Bloggers
- Marketers who are interested in online Marketing
- Web programmers
- Search engine Optimization Beginners
Multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 90% practical(Hands on).
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