The Psychology of Marketing.. Influencing Consumer Behaviour
Details
This Course is designed to explore why people choose to buy what they buy and also help participants discover how to raise visibility and succeed at marketing as well as improve sales of products or services.
Course Content:
-
- People as Consumers
- Market Segmentation
- Understanding Personality Concepts
- Internal Influences Perception & Personality
- Internal Influences -Motivation and Awareness
- The Customer’s Decision-Making Process
- Social Influences
- Consumerism
- Communication and Persuasion
- How to Select the Right Tactics for Your Market
- Deciding to Buy
- Making the Sales
-This 2 days program is recommended for
- Marketing officers, Managers, supervisors etc. in all sectors of the industry.
- Advertising/Promotions personnel
- Sales officers, Managers
- Business development personnel
- Business owners
- Customer relationship executives
- People considering a career in marketing.
- Product and solutions officers, managers etc
For registration and payment details call 08096487836 or email [email protected]
Goal-Net International is a human capacity and competence development company committed to training and developing the ‘human capital’ for exceptional and competitive business results.
Our competencies include Training and Development, Human Capital Advisory, Education and General Health, Safety and Environment Consulting. Your business success and productivity is paramount to us and we believe human capital is the ultimate intangible asset in achieving this, as such we will assist your organisation to achieve optimum performance by developing your human capital to peak productivity level.
As a customer-focused organisation, our aim is to help clients increase sales, efficiency and profitability in a manner that adds value to all parties involved. We believe that, as a client, you have every right to expect a positive return on your investment.We are open to establishing partnerships, strategic alliances and collaboration with Associations, Institutions, Organisations and Individuals to promote our ideals and add value to our client.
