Digital Marketing

DESCRIPTION:  This course will be of great interest to all business professionals and individuals who want to improve their digital marketing skills, and to any learner who is about to enter the world of business and wants to develop an engaging and responsive digital market.

OUTCOME / BENEFIT:   

1. Detailed understanding of Digital Marketing concepts, strategies, marketing and implementation.
2. Planning a website and website promotion.
3. Search Engine Marketing Management (SEMM) which includes :
   • Search Engine Optimization  -SEO, Building Traffic (Google, Bing, Webmaster, Google Search Console, Manual Indexing)
   • Search Engine Marketing (SEM) - Pay Per Click (PPC), Cost Per Impression, Search Analytics, Web Analytics, Paid Search Result,  Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads.
4.  E- mail Marketing,
5. Content Marketing
6. Social Media Marketing (SMM) - Tools for Facebook, Twitter, Instagram, Blogging, etc

You will become a professional in the latest hype. It has been predicted that by 2020, there will be 150,000 digital jobs with not enough professionals.

This training will give you a competitive advantage in the market.