Public Relations and Corporate Communication

After this course, you will be able to:

• Conduct a communications audit and situation analysis
• Establish readiness for crisis communication to mitigate reputational damage
• Lead the process of creating a crisis management strategy
• Conduct a reputational risk assessment and issues mapping process
• Analyse, map and prioritize your organisation’s stakeholders
• Select the most effective communication channels for your messages
• Plan a communication campaign rigorously using practical tools
• Gain creativity and confidence dealing with the media
• Return to work with fresh ideas and inspiration for media engagement

*Crisis Communication Management

· Crisis communication strategy

· Crisis radar: risk assessment and issues mapping

· Crisis systems, teams and protocols

· Crisis communication resources and planning

*Communication Strategy Design and Development

· Principles and essentials of communication strategy

· Stakeholder mapping and channel segmentation

· Channels and tactics

*Planning and Managing PR Campaigns

· Communication campaign planning

· Universal platforms for effective campaigns

· Practical communication project management

· Managing suppliers and working with agencies

 *Creativity in communications and PR

· Creativity in communications and PR

· Creativity showcase

· Creativity techniques

· Translating creativity into reality

*Copy-writing for communications and PR

· Copy-writing for persuasion

· Copy-writing for colour

· Copy-writing for depth

· Copy-writing for spoken word

FOR WHOM:Human Resources Managers, Admin Managers, Senior Managers, Directors, Admin Officers, Head of Departments and others who perform related functions.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.