Details
- The course combines insights from the Focus Group, discussions with industry experts and other research.
- It will provide clear insights and identify gaps in the market
- It will design appropriate programs and map out clear strategies for program delivery
- It will equip practitioners with the up- to- date tools for success.
Outline
- Good understanding of the role of sales and marketing in the creating value (value and volume) for the organisation.
- Understand in practical terms how to develop a simple but workable marketing and sales plan with clear strategic and tactical components.
- Understand how to write sales and marketing briefs for third party engagement.
- Understand how to develop and commission consumer and market research.
- Thorough understanding of how to interpret research reports, develop consumer insights and leverage same to create value.
- Understand sales and marketing analytics, budgetary design and implementation and performance reporting.
- Understand and speak the language of the Board.
FOR WHOM:
Marketing & Sales Personnel
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
Speaker/s
Special Offer
Schedules
Tue, Wed, Thu, Fri | 10:00 AM — 04:00 PM |
Tue, Wed, Thu, Fri | 10:00 AM — 04:00 PM |
No. of Days: | 4 |
Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.
We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.
We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.
Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.