Strategic Marketing Communication

By the end of this workshop, participants will be able to:

• Learn how to create frameworks for asking and answering critical questions regarding marketing communications
• View communications more broadly than traditional broadcast messages, with discussion around the digital era and social media
• Participate in integrative learning with an emphasis on developing a perfect blend of theory and practice as well as strategy and tactics

Marketing Strategy and Communications

• Create frameworks for developing strong marketing plans and identifying key marketing decisions prior to executing a communications plan
• Understand the impact of insight in transforming simple observations into extraordinarily profitable campaigns

Assessing Marketing Communications

• Acquire tools to properly evaluate the success of a marketing campaign against planned objectives
• Enhance critical thinking skills by learning to ask the right questions

Understanding the Changing Landscape of Marketing Communications

• Learn how marketing is evolving and how your organization can adapt to the changes
• Engage in critical discussions around the use of new media forms and how digital has changed the game

FOR WHOM: Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.