Managerial Appreciation Program (M.A.P) : Sales & Customer Marketing
Details
Managerial Appreciation Program (M.A.P) : Sales & Customer Marketing
Today’s businesses and organizations are extremely challenged because of the dynamism in the marketplace occasioned by the combined forces of excessive competition that entails some act of guerilla tactics, customer antics, and technology.
The market forces have created a wide gap that requires creativity and innovation in selling. The need for restructuring and redefining the customer landscape and route to market dynamics create an essential imperative and for proper selling and customer management.
This Strategic Sales Management program enquires not only into the key components of a route to market strategy, competitor analysis, value delivery, pricing but personal selling.
The program will incorporate a rare mix of Strategic Planning and Operational Excellence to ensure the full gamut of insights, perception and value optimization for a modern-day sales expert.
Sales Executives need a rejuvenation on executing management decisions influenced by strategic change initiatives and this workshop will provide the framework for the success of the commercial team in delivering the much needed KPIs
Scope / Context :
These in-depth sessions examine competition using the lens of ‘military tactics’ in warfare and also the deployment and management of resources.
This program will be nomination focused but can also be organized on request for specific organizations that have Marketing challenges and require an internal lift for the Marketing Team.
Cost // Duration :
To be determined based on organizational need // 2 days (Residential
strongly recommended due to the nature of the program)
Corporate Shepherds Limited is a Capacity Building and Business Consulting firm based in Nigeria and registered with RC 810155. We pride ourselves as The Capacity Building Company which provides bespoke programs to help Businesses Individuals and Organizations harness their potentials; develop their skills and support them to drive high performance.
Corporate Shepherds Limited has been in operation for the past nine years and has over five hundred individuals in her Mentorship program under the leadership of the founder and CEO of the organization Mr Idorenyen Enang. In the past few years we have had the privilege to serve the following notable Clients across the private and public sectors namely Airtel Nigeria Plc, Mouka Nigeria Plc, Interswitch Limited, Multichoice Nigeria, Unilever Plc, Advertisers Practitioners Council amongst others.
Mr. Idorenyen Enang has over 28 years experience working across top organizations like Guinness (Diageo), The CocaCola Company, Cadbury Plc in varied capacities in top Management roles that culminated in his serving as the Managing Director of Samsung West Africa and L’Oréal West Africa respectively. He recently resigned from Corporate activity to focus on his passion of discovering and building the next generation of leaders through focused capacity centric programs with other Faculty members. Mr Enang is an Executive Coach and a Licensed Practitioner for Insights Discovery and Liberating Leadership and serves on the Board of several organizations. ...
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