Retail Sales Management

The ever dynamic and challenging sales environment requires that sales managers are equipped with the necessary up-to-date skills, market knowledge, and technology-enabled processes to understand the complexities of the sales business in an emerging retail context.

There is no argument about the fact one major way of empowering the people saddled with these onerous tasks is by exposing them to relevant knowledge and experience, that is required to manage the sales functions and consequently grow the business.

This training focuses all the cores area of knowledge and competence that is expected of a modern-day sales manager. Methods, practices, and tools that are an essential part of tactical and strategic sales management will be explored during the training including the use of sales based analytics to predict market behaviour and demand-side dynamics of consumer buying decisions in a market marked by price sensitivity, availability and aggressive competition.

At the end of the training, participants will be able to;

• Build awareness of the retail industry to foster career growth among people who work in retail.
• Assess their own strengths and weaknesses to devise sustainable strategies to survive and grow in competitive markets.
• Create and analyze retail metrics to monitor store performance and enhance retail staff productivity.
• Explain the retail sales management process and lead, coach, and motivate retail sales associates.
• Develop and implement HR processes and balanced scorecards to evaluate store and individual performance levels.