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Basic Public Relations Practice for Medical Doctors and Allied Professional


  • Understanding public relations
  • Exploring new channels and choices
  • Combining trusted research with new media
  • Developing audience profiles and buyer personas
  • Understanding communications channels and audience engagement
  • Understanding earned, owned, shared, and paid media
  • Building internal employee champions and reputation management
  • Relying on great relationships when crisis strikes
  • Issues management vs. crisis management
  • Dealing with the media during a crisis
  • Visual storytelling in PR: videos, infographics, images, and more
  • Best practices for crafting social media posts
  • Tying PR measurement to business goals
  • Reporting results to execs and other stakeholders
  • Uncovering modern-day communication roles and responsibilities


A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.

Special Offer

5% discount for 3-5 participants and 10% discount for 6 and above number of participants from the same organization.
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Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.

We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.

We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.

Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.

Alpha Partners Training
200, Murtala Muhammed Way (3rd Floor), Adekunle BRT Bus Stop, Yaba, Lagos. Nigeria., Yaba - Lagos, Nigeria
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