Digital Marketing Training in Ibadan, Nigeria

#1 - SOCIAL MEDIA MARKETING

• Introduction to Social Media Marketing
• What is social media marketing?
• How it is important in business?
• Different between SMM & SMO
• How can social media can be integrated into a website

Facebook Marketing

• Facebook Account setup
• FB marketing options
• Facebook page setup and types of pages
• Dimensions of various FB Elements
• Facebook content strategy
• Facebook insight
• Facebook Groups

Facebook  Advertising

• AD Manager
• Types of Facebook campaigns
• Types of bidding
• Practical Examples

Twitter marketing

• Benefits of Twitter
• Profile Creation and management
• types of tweets
• Twitter analytics
• Twitter promotions

Instagram Marketing

• Profile creation and management
• Growing your followership on instagram
• Advertising on instagram 

LinkedIn Marketing

• Why LinkedIn
• LinkedIn strategy
• Creating a LinkedIn profile
• Creating Company page
• Improving connections

Other Social Networks

• Pinterest {info Graphics Marketing}
• Document Sharing Networks

#2 - SEARCH ENGINE MARKETING

• Introduction to Google PPC and display advertising
• Customer & keywords research- finding what your customers are looking for
• Creating your PPC campaign
• Optimizing campaigns
• Measurement of PPC campaigns
• Setting up Remarketing
• Introduction to YouTube Marketing
• optimizing your youtube channel
• create high performing video content
• scaling your YouTube channel

#3 - SEARCH ENGINE OPTIMIZATION & ANALYTICS

• Understanding How search engines Work
• Keywords research and Selection
• Local SEO - best practices
• Site map creation and site planning
• On page optimizatioon
• Off page optimization
• SEO copywriting (content optimization)
• Technical SEO
• Use Google Analytics and Facebook Pixel
• Analytics Reporting
• Free SEO tools & More

#4 - CONTENT MARKETING & BLOGGING

• Introduction
• power of story telling
• planning your content strategy
• creating quality blog contents
• video marketing
• content promotion
• measuring and analysing your content

#5 - EMAIL MARKETING

• Introduction to emal marketing
• contact management and segmentation
• email content creation
• analysing marketing emails
• Testing your marketing emails

#6 - AFFILIATE MARKETING

• Introduction to Affiliate  Marketing
• Affiliate Marketing Platforms
• Enrolling in an Affiliate Marketing Program
• Types of Affiliate Marketing
• Setting Up your own affiliate Marketing Program