Effective B2B & Trade Marketing Strategies Course
Details
Introduction
Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.
Duration
5 Days
Course Objectives
By the end of the training, participants will:
o Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective
o Develop better sales/marketing activities to maximise returns on investment
o Clearly define the difference between consumer needs and customer needs to heighten purchase decisions
o Develop powerful communication tools to support trade initiatives
o Achieve higher levels of customer commitment for your sales/marketing initiatives
o Develop simple yet effective processes that align your strategies to those of your target customers
Topics to Be Covered
- Understanding the Market & Customers
- Understanding Cultural Differences and Relationship Marketing.
- Basic Contract.
- Trade Marketing.
- Ethical Challenges and Regulations
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: [email protected] Tel: +254 721 331 808 Website: www.upskilldevelopment.com
Upskill Development Institute is a leading provider of training, research and consultancy services to international organizations. We assist our clients to improve their skills and confident by offering the best possible solutions to enable them fulfill their objectives for a sustainable result. We strive to improve the quality and accessibility of the training by creating an environment that ensures successful learning from start to finish. Choosing an institution that supports your needs and understands your goals can be a challenge. We aim to eliminate this overwhelming process by providing you with high-quality solutions and courses that fully encompass the shifting tides of the different fields.
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