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Course Overview

Did you know that an estimated 30% of all business emails are aimed at clarifying miscommunication generated from the other 70%? As more and more organizations come to this realization, business writing skills training has become a staple for capability development initiatives.

This course provides an introduction to business writing skills as they relate to the drafting of emails, memos and business letters. During this course, we will describe and apply structuring and business writing techniques designed to cater for the modern business environment. Above all, we will emphasize the use of simple, clear and positive language in addressing day to day business affairs.

Course Methodology

This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments and videos.

Course Objectives

By the end of the course, participants will be able to:

  • Apply the fundamental pillars of business writing for achieving better results
  • Practice basic techniques for writing effective emails, letters and memos
  • Demonstrate professionalism by writing in a clear, specific and positive manner
  • Deliver solid conclusions through organized structure and flow
  • Use practical and modern methods for powerful business writing

Target Audience

All individuals operating in a business setting with a need to express themselves effectively in writing.

Target Competencies

  • Written communication
  • Business writing etiquette
  • Structured thinking
  • Assertiveness
  • Ability to address complex situations

Outline

Course Outline
  • Introduction to business writing
  •          Definitions of business writing
  •          Setting emails, letters and memos in context
  •          6 tips for writing effectively
  •          Recognizing the hallmarks of effective writers
  •          Applying modern day business writing techniques
  • Characteristics of business writing
  •          Writing considerations
  •          Guidelines for sentences
  •          7 traits of organized writing
  •          Setting a purpose
  •          Investigating the audience
  •          Organizing content to match your audience
  •          Using clear, specific and positive writing
  •          Developing your business writing style
  •          Using visual aids powerfully
  •          Complementing writing with tables and charts
  • Writing strategy
  •          Organizing thoughts
  •          Pyramid structuring
  •          Developing a compelling storyboard
  •          3 parts to a message
  •          Achieving flow through effective transitioning
  •           Applying pyramid structuring to your writing
  •          Making the most of your facts
  •          Deductive reasoning
  •          Abductive reasoning
  •          Building a compelling introduction
  • Big tips on writing
  •          Applying George Orwell’s 5 rules for effective writing
  •          Promoting clarity in writing
  •          Avoiding miscommunication
  •          Managing and delivering expectations
  •          Responding to different email scenarios
  •          Understanding different reader personalities
  • Using powerful language
  •          Writing considerations
  •          Using visual aids
  •          7 tips for writing effectively
  •          Using power words to influence your audience
  •          Presentations: less is more
  •          Using visual aids effectively
  •          Managing a checklist for your writing
  •          Going the last inch
  •          How to be a successful business writer
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About Us

McTimothy Associates Consulting LLC is a Professional Management consulting, Human Capital Management, and Business Training company, incorporated in Nigeria with the Corporate Affairs Commission (CAC). Our Corporate office is centrally located at Gbagada Estate Phase 2 Estate, connecting easily to both Lagos Island and Lagos Mainland. We are enabling business greatness in Africa through cutting-edge modern management practices of Business transformation, Strategy, Change management and Innovation, Leadership, Restructuring and Turnaround management, and Training solutions.

Our Philosophy is an enduring commitment to enabling businesses and the professional greatness of our clients every day. Both organizations and individual employees who have attended our indoor and outdoor management development training programs have benefited tremendously in a number of ways. We also maintain relevant accreditations/partnerships with:

  • Institute of Management Consultants (IMC).
  • Institute of Professional Recruitment Consultants (IPRC), Nigeria
  • Association of Professional Recruitment Consultant (APRC) UK
  • Nigeria Institute of Training and Development (NITAD),
  • Centre for Management Development (CMD), ...
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