Sales and Marketing Strategies

EXECUTIVE SUMMARY
Sales and Marketing Strategies course is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practically useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence. 

COURSE OBJECTIVES:
At the end of this course the participants will be able to:
Understand the psychology of selling
Learn practical sales tools and techniques
Understand marketing and branding
Learn about internet marketing
Learn the success habits of the ‘greats’ in sales
Gain knowledge that will help you to meet and exceed targets
Understand the customer service impact on sales
Maximize their marketing program
Avoid marketing mistakes 
Learn about branding
Explore marketing strategies
Learn about search engine optimization (SEO)

TARGETED AUDIENCE:
Marketing Professionals, Public Relations Practitioners, Marketing Managers, Sales Managers, Brand Managers, Business Owners.

COURSE OUTLINES:
The Sales Cycle and Finding New Clients:
Understanding the sales cycle
Characteristics of successful salespeople
Effective networking strategies
How to work a room
Creating the right impression
Developing your elevator speech
How to get referrals
Swap meetings
Clubs and social networking
Centers of influence
How to approach and sell to top executives

Planning, Qualifying, and The Discovery Process: 
Strategic planning and setting objectives
Qualifying buyers
Customer-based selling
Dressing for success
Easing tension levels
Effective questioning techniques
The power of listening
Developing a winning attitude

The Psychological Factors of Selling: 
Dealing with different personalities
Body language
Closing and overcoming objections
Neuro-Linguistic Programming
Developing the habits of successful salespeople

Advanced Sales Skills: 
Time and focus management
Councilor selling
Attitudes, beliefs, and outcomes
How to present to groups
Customer services and the effects on sales
Advanced negotiation skills
Goal setting
Walking with tigers – secrets of the worlds best
Action planning

Marketing, Branding, and Internet Technology: 
Designing a marketing program
Understanding the various forms of marketing
Brochures, print ads, and newsletters
Working with the media
Soundbites
4D branding
Website development and design
Website optimization
Marketing on the internet

Get a 4+1 offer
Register 5 participants on the same course on the same dates at the cost of 4 participants.

Applicable to all open courses

No. of Days:

4