Marketing Strategies and Planning
Details
At the end of the workshop, participant will learn to:
- Develop a marketing strategy for your company to meet agreed marketing objectives
- Plan, budget and implement effective marketing initiatives
- Build trust, communicate effectively, and collaborate with other stakeholders
- Develop effective marketing communication programmes
- Conduct periodic analysis of marketing efforts, effectiveness and ROI
- Analyze market trends and recommend changes to marketing and business development strategies
Outline
- Time-proven Marketing Principles and Persuasion Techniques
- Written Communication Best Practices
- Direct Marketing: Telephone and Email Marketing
- Public Speaking and Presentation Skills Development
- Interpreting Nonverbal Communication
- Aligning your Marketing Message to your Customer’s “buying style”
- Tactical vs. Strategic Marketing Plans
- Customer Segmentation Analysis
- Brand Positioning and Strategic Marketing Planning
- Business Promotion and Event Planning
- Developing Marketing Key Performance Indicators
- Aligning your Marketing Mix Elements with Organisational Goals
- Identifying Internal and External Customer Expectations
- Customer Lifetime Value
- Going the Extra Mile to exceed Customer Expectations
- Designing a Customer-centric Digital Marketing Strategy
- Customer Feedback: Marketing to the voice of the Customer
- Customer Service Recovery Best Practices
- Harnessing the Power of your Social Media Marketing Plan
- Implementing Online Marketing Best Practices
- Initiating a Social Media Engagement Plan
- Search Engine Optimisation Strategies
- Facebook and Twitter Marketing Campaigns
- Online Reputation Management
- Utilizing SWOT to prepare a company’s “situation analysis”
- Customer Profiling: Identifying your Target Audience
- Setting SMART Marketing Objectives
- Developing Marketing Communications and Tactics
- Establishing a Marketing Budget Plan
- Implementing the Marketing Plan throughout the Organisation
FOR WHOM:
Marketing & Sales Personnel
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
Speaker/s
Special Offer
Schedules
Tue, Wed, Thu, Fri | 10:00 AM — 04:00 PM |
Tue, Wed, Thu, Fri | 10:00 AM — 04:00 PM |
No. of Days: | 4 |
Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.
We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.
We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.
Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.