Digital Content Marketing Strategies & Tools
Details
Marketing Strategies Management
- Social media integration: aligning online and offline strategies
- Tracking return on investment in social media
Outline
Marketing Strategies Management
- Social media integration: aligning online and offline strategies
- Tracking return on investment in social media
Public Relations (PR) Management
- Managing social media teams
- Community engagement in social media
Planning Marketing Activities
- Event management in social media
- Devising a marketing plan
Marketing Channels
- New social media channels
- Traditional marketing channels
- Hybrid marketing channels
Marketing Tools
- Social Media Platform Tools
- Offline apps
- Web based Plugins
- Cloud based Tools
Marketing Content Management
- Principles of writing for the Web
- Writing website content
- Writing for blogs and social networks
- Micro-writing: Twitter, Status, SMS and the mobile Web
- Online video sharing
Tracking Deliverables
- Creating yardsticks for marketing investments
- Tracking return on investment in social media
Speaker/s
Special Offer
Schedules
| Tue, Fri | 09:00 AM — 04:00 PM |
| No. of Days: | 4 |
Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.
We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.
We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.
Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.
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