Workshop on Advanced Digital Skills

PROGRAM OVERVIEW

This workshop on Advanced Digital Marketing Skills is designed to provide participants with an in-depth understanding of the latest techniques and strategies in the field of digital marketing. The focus will be on providing hands-on experience and practical training on the latest tools and technologies used in the industry. The course will cover topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, mobile marketing, and web analytics.

Participants will learn about the latest trends in digital marketing and how to create and implement effective campaigns to reach their target audience. The workshop will include case studies, interactive discussions, and hands-on exercises to help participants apply the concepts and techniques learned in real-world scenarios.

WHO SHOULD ATTEND?

This course is designed for individuals who have a basic understanding of digital marketing and are looking to take their skills to the next level. This may include: Marketing professionals who are already working in digital marketing and want to stay updated with the latest strategies and techniques. Entrepreneurs and small business owners who want to improve their online presence and reach more customers through digital marketing. Web designers, developers, and other IT professionals who want to expand their skill set to include digital marketing. Anyone who is interested in digital marketing and wants to enhance their understanding of the industry and how it works.

LEARNING CURRICULUM

■Overview of Digital Marketing

■Channels of Digital Marketing 

■Key components of a digital marketing strategy

■Search Engine Optimization (SEO)

■Pay-Per-Click (PPC) Advertising

■Social Media Marketing

■Content Marketing

■Digital Marketing Trends and Best Practices

This course relies on the use of individual and group debriefs. The course also features the use of several case studies and presentations by participants followed by plenary discussions. In addition, videos and exercises are used to demonstrate the skills required for effective learning experience.

FURTHER DETAILS

■When: 12th -13th September, 2023

■Where: Physical Class, Ilupeju-Lagos (Virtual option available) 

■Programme Commences 10am- 3pm each day.

■Course Fee: N80,000. 

Early Bird: 5% Discount. 5-10 Participants (5% discount). 11 or more participants. (10% discount). This covers Course materials and Certificate of attendance.