Workshop on Digital Marketing Program: A complete guide to digital marketing best practice, techniques and tools
Details
Program Overview:
Digital marketing is the promotion of products and services using electronic devices such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders, Digital marketing uses technological platforms such as website, e-mail, apps (classic and mobile) and social networks and social media marketing. This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling participants to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
For whom:
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy, such as marketing managers, sales managers, marketing / sales executives, business developers, internet market executives, small business owners and entrepreneurs, and online marketing professionals.
Learning objectives:
At the end of the program, participants will be able to:
- create and/or improve a program for measuring and improving digital media effectiveness;
- audit current approaches and identify areas for improving performance;
- use search engine optimization (SEO) to improve their business online presence;
- design pay per click marketing including Google AdWords;
- use social media including Facebook, Twitter, blogging, etc.;
- use partner marketing including affiliate marketing;
- use online advertising including ad networks and behavioral targeting;
- achieve effective e-mail marketing including deliverability; and
- design effective digital marketing strategy and planning.
Outline
Course Outline
Day 1: Digital Marketing: An Overview
- Search Engine Optimization, o On and off page optimization
o Understanding Search Engine Marketing (SEM)
- Pay per click, Strategic PPC Campaigns, Market Analysis
o Ads Writing Techniques, Compelling Ads that increase click rate,
- Ads Preview tools - + 1 button etc.
Day 2: SMN Campaign management: using various
campaign tools
- Bid management plan and Performance tracking
- Set Campaign objectives & goals,
o Define performance metrics
- Monitor PPC activity with Google Analytics
o Social Media Networking
- Creating Twitter, Facebook, Linked in &
other SMN channels
- Measuring ROI of Social Media Campaigns
Day 3: Planning and creating multi-channel social
Media strategy
- How to choose relevant social media channel
- Resource planning: In-house Vs. Outsourcing
o Email Marketing
- Setting up email marketing tool
- Whitelisting, Response handlers, Bounces
o Effective email Content
- Conversation, relevance, incentives and timing
- Rented list emails, Co-branded emails, Event
Triggered e-mail,
o E-Newsletters,
- Conversion optimization patterns for engaging website visitors
Training Methodology
Lectures, discussions, exercises, case studies, audio-visual aids will be used to reinforce these teachings/learning methods.
Speaker/s
Abiola Abimbola Kabiru (MBA) – Managing Partner, SDG Consult Ltd. Abiola is seasoned IT Consultant with over 12 years’ experience. He holds a B.Sc. (Hons) from University of Ilorin., PGD Computer Science from Lagos State University and Master of Business Administration (MBA) from University of Lagos. He is a Project Management Pro (PMP), Digital Marketing Professional, Google Partner, Oracle Certified Professional. Mr. Abiola has a strong passion for eBusiness Development and Digital Marketing. He will bring his experience to bear on this program.
Special Offer
Group nomination of 5 and above participant attracts 10% discount
Schedules
Wed, Thu, Fri | 09:00 AM — 05:00 PM |
Wed, Thu, Fri | 09:00 AM — 05:00 PM |
No. of Days: | 3 |
Total Hours: | 27 |
Human Capital Associates Global Consult Ltd. is an international training and consultancy firm. A Skill, Knowledge and Attitude Development outfit, particularly reputed for providing integrated professional training and development/consultancy services under a formidable team of experts in their respective fields of operation.
At Human Capital Associates Global Consult Ltd, We offer complete package to develop your organization’s human capacity and advance your business with a wide range of our open and in-plant courses in sales, marketing, quality management, finance and accounting, leadership, human resource management, personal development and maintenance management nationwide in the key regional areas in Nigeria, Ghana, Gambia, Kenya, United Arab Emirate (Dubai) and London, United Kingdom.
We leverage on the vast experience we have accumulated over the years to provide our clients with a competitive advantage through the provision of over 160 quality training and skills development courses.