This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management,
and directly contribute to the organization’s success by enhancing its reputation and improving its relationships.
You will be shown how the fundamentals of PR are vital, and how significant they are to understand organizational reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation;
therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.
