Certified Public Relations Professional
Details
This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management, and directly contribute to the organization’s success by enhancing its reputation and improving its relationships.
You will be shown how the fundamentals of PR are vital, and how significant they are to understand organizational reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation; therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.
Course Methodology
The workshop is designed to be interactive and participatory and includes various pedagogical tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on presentations, role playing and group exercises, experience sharing in roundtable discussions, as well as team exercises and group debriefs.
Course Objectives
By the end of the course, participants will be able to:
- List the functions of Public Relations in a changing environment
- Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional
- Practice the key communication skills and techniques essential for performing their PR duties
- Implement their know-how to communicate effectively with the internal and external public of the organization Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication Prepare and execute a press conferenc
Target Audience
Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal or external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this course.
Target Competencies
- Planning, organizing and leading
- Controlling and evaluating
- Written communication
- Public speaking and media handling
- Building rapport
Schedules
| Weekdays | 10:00 AM — 04:00 PM |
| Weekdays | 10:00 AM — 04:00 PM |
| Weekdays | 10:00 AM — 04:00 PM |
| Weekdays | 10:00 AM — 04:00 PM |
| Weekdays | 10:00 AM — 04:00 PM |
| 10:00 AM — 04:00 PM |
| Weekdays |
| Weekdays |
Here’s a brief overview of what Ciel Academy stands for:
- Global Recognition: Courses like the AWS Solutions Architect Certification are globally recognized, showcasing Ciel Academy commitment to providing quality education that meets international standards.
- Diverse Offerings: From ITIL training to project management and ISO standards, the institute covers a broad spectrum of subjects to cater to various professional needs.
- Flexible Learning: Understanding the need for adaptable schedules, Ciel Academy provides flexible learning options to accommodate the busy lives of professionals.
- Outcome-Focused: The training programs are designed not just to impart knowledge but to ensure practical application, leading to tangible career advancements for participants.
- Community Engagement: Through motivational messages and social media interaction, Ciel Academy maintains a strong connection with its audience, encouraging continuous learning and growth. ...
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