NGN 450,000.00
Details
As Oil & Gas companies expand into non-traditional markets, the barriers between retailers are blurring, creating and exploiting new market dynamics. The focus is on fuel and non-fuel businesses. Non-fuel products have increased over the recent years and,
since they offer high profit potential, there is a clear demand to maximize these sales. Oil & Gas companies in the down stream sector can leverage the huge number of visits in their various stations to maximize their revenue. To achieve this, they need to
create a retail mindset. In practice, this means establishing and managing the right retailer agreement, partnerships, building the retail network and developing the retail brand.
Target participants:
(Sales Executives (retail & commercial/industrial), Branch/Zonal/District Managers, Category Mangers, Sales Mangers & Heads of Sales Divisions as well as those aspiring to become Sales Leaders.
Course Objectives
At the end of the course delegates should be able to:
Target participants:
(Sales Executives (retail & commercial/industrial), Branch/Zonal/District Managers, Category Mangers, Sales Mangers & Heads of Sales Divisions as well as those aspiring to become Sales Leaders.
Course Objectives
At the end of the course delegates should be able to:
- Understanding the appropriate channels trade to operate the networks
- Improving your operational processes
- Improving profit margin and enhanced promotional understanding
- Managing product master file
- Improving supplier negotiations
Outline
- Defining and Understanding Channels of Trade
- Inventory Management
- Establishing the Right Retailer Agreement
- How to Build a Sustainable Retail Network
- Developing the Retail Brand and Brand Strategy
- Supplier Negotiation
- Product Profiling and Promotional Strategy
- Category Management
- Basket Level Analysis
- Information Strategy, Tracking and Reporting
- Data Warehousing and Reporting Tools
- Product Master File Management
- Operational Process Management
- P & L and Balance Sheet
- Financial Planning
- Financial Control
Speaker/s
The instructor is experienced in business development, retail marketing, and management training in the Oil and Gas.
Special Offer
(Discounts are available based on the number of participants)
*All our programmes come with standard Tablet PCs.
This covers course fee, training materials, Venue, Tea/Coffee break, Lunch, and certificate of attendance
*All our programmes come with standard Tablet PCs.
This covers course fee, training materials, Venue, Tea/Coffee break, Lunch, and certificate of attendance
Reviews
Be the first to write a review about this course.
Write a Review
Messe Rand is an experienced provider of corporate consultancy services and learning technology, designed to accelerate productivity and growth for your business and organization.
Since 2009, Messe Rand has advised organizations on how to use learning to enhance workforce performance, improve sales effectiveness and strengthen customer relationships and business outcomes.
Messe Rand often complements activities around consultancy, capacity building and human capital development with activities to promote enterprise development.
Privately held, Messe Rand has offices in London, United Kingdom, Johannesburg, South Africa and Abuja, Nigeria with main operations hub in Washington DC, United States. However, we also have representatives in several countries around the globe.
The offices work together to provide high quality services on a global scale to international and local clients, while taking advantage of being local with international perspective.
We have dedicated ourselves to helping clients answer the question of how learning and performance can help boost productivity and drive revenue growth.
Messe Rand Training is awarded a full accreditation by the British Accreditation Council for Independent, Higher & Further Education (BAC). It is also certified by the Centre For Management Development, Nigeria. ...
Since 2009, Messe Rand has advised organizations on how to use learning to enhance workforce performance, improve sales effectiveness and strengthen customer relationships and business outcomes.
Messe Rand often complements activities around consultancy, capacity building and human capital development with activities to promote enterprise development.
Privately held, Messe Rand has offices in London, United Kingdom, Johannesburg, South Africa and Abuja, Nigeria with main operations hub in Washington DC, United States. However, we also have representatives in several countries around the globe.
The offices work together to provide high quality services on a global scale to international and local clients, while taking advantage of being local with international perspective.
We have dedicated ourselves to helping clients answer the question of how learning and performance can help boost productivity and drive revenue growth.
Messe Rand Training is awarded a full accreditation by the British Accreditation Council for Independent, Higher & Further Education (BAC). It is also certified by the Centre For Management Development, Nigeria. ...
Related Courses
New Horizons Corporate Training
Alpha Partners Training
Alpha Partners Training
Alpha Partners Training
