Details
In this workshop, participants will be able to:
- The integral frameworks of marketing
- Tools in understanding your company as well as your customer/consumer
- Tools in understanding competitor’s strategy and how to anticipate what they might do next
- Appreciation of the different parts of the marketing mix and what contributes to the success of the mix
Outline
Understanding the Strategic Marketing Framework
- The fundamental what’s and how’s of marketing
- Your preferred concept of marketing and how it defines your company’s moves and thinking
The Groundwork: 3 Cardinal Rules of Marketing
- Know thy customer and consumer
- How consumers make decisions and evaluate alternatives
- How to stimulate the buying behavior
Appreciating the Parts of the Marketing Mix
- The four P’s of marketing and factors affecting each
- Different strategic options for each of the P’s
- New product concept and product positioning
- The concept of product life cycle in the context of creating your mix
FOR WHOM:
Marketing & Sales Personnel
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
Speaker/s
Special Offer
Schedules
Tue, Wed, Thu, Fri | 10:00 AM — 04:00 PM |
No. of Days: | 4 |
Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.
We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.
We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.
Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.