Fundamentals Of Marketing For New Marketing And Non-Marketing Professionals

At the end of this training seminar, you will learn to:

• Differentiate your organisation and brands from your competitors
• Utilize research to measure results of marketing initiatives
• Design, implement and manage an effective marketing plan
• Use the Marketing Mix to increase business opportunities
• Develop marketing strategies to build a competitive market advantage

Fundamentals of Effective Marketing Communication

•         Overcoming Communication Barriers in the Marketing Process
•         Enhanced Active Listening and Questioning Skills
•         Individual and Group Marketing Presentation Best Practices
•         Body Language: Actions Speak Louder than Words  
•         Marketing to the Four Customer Buying Styles

Marketing Plan Fundamentals and Best Practices for Driving Growth

•         Understand the Relationship between Marketing and Sales
•         Developing an Integrated Marketing Plan
•         Marketing Budget Considerations
•         Building and Managing your Brand
•         Marketing with Benefits / Emotion vs. Features / Logic
•         Utilizing the Price / Value Marketing Formula

Marketing Methods, Models, and Theories

•         Common Marketing Mistakes and How to avoid them
•         The 7 Ps of the Marketing Mix
•         Product Life Cycle Stages
•         Using SWOT Analysis to Identify Market Expansion Opportunities
•         Market Segmentation, Targeting, and Positioning Strategies
•         Steps for Planning an Effective Marketing Campaign

The Impact of Social Media Marketing

•         Benefits of Social Medial Marketing
•         Social Media Marketing Do's and Dont's
•         Developing a Social Media Marketing Campaign

Listening to the Voice of the Customer

•         Who are your Customers?
•         The Benefits of Measuring Customer Satisfaction
•         Marketing with Customer “touchpoints”
•         Developing a Customer Service Satisfaction Survey
•         Establishing Marketing Goals to Improve Customer Satisfaction
•         Developing your Marketing Action Plan

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.