Developing Strategic Market Plans For Your Organization

At the end of the workshop, participants will learn to:

•         Engage consumers on social media to expand brand awareness
•         Evaluate market trends and recommend changes to marketing strategies
•         Communicate with target audiences and manage customer relationships
•         Integrate the best practices of market leaders
•         Expand and develop marketing platforms
•         Report on return on investment and key performance metrics

Marketing Communication Principles and Best Practices

•         Keeping up with communication technology and innovation
•         The power of non-verbal communication in the marketing process
•         Strategies for marketing to different customer types
•         Active listening and questioning skills to promote effective communication
•         Techniques for giving and receiving constructive feedback

Using Social Media Marketing to Increase Market Share

•         Social media marketing advantages and disadvantages
•         Creating a social media marketing strategy
•         Social media marketing platforms
•         Online brand reputation management
•         How to measure social media effectiveness
•         Social media best practices

Building Your Position as a Market Leader

•         Developing strategic marketing objectives with SMART goals
•         Identifying your target market with SWOT Analysis
•         Profiling and targeting potential customers with market research
•         Benchmarking your competitors’ products, pricing, and marketing tactics
•         Implementing the elements of the Marketing Mix
•         Customer Relationship Management: Creating the ultimate customer experience

Key Elements of a Successful Marketing Strategy

•         Market Leader advantages and disadvantages
•         Eastman Kodak: From Market Leader to Bankruptcy
•         The four stages of the Product Life Cycle
•         Customer Lifecycle Management: How to increase customer lifetime value
•         Utilizing customer service to increase sales and brand loyalty
•         Developing an integrated marketing plan with the SOSTAC model

FOR WHOM: Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.