Improving Your Marketing Mix Successfully
Details
- Establish segmentation and growth priorities that result in winning sales strategies
- Move beyond elevator pitches to create, communicate and prove compelling B2B value propositions
- Modernize the sales process to drive differentiated value
- Create key accounts programs that maximize mutual value with your most important customers
- Design field sales force, inside sales and indirect channels for strategic advantage
Outline
- Apply a strategic mindset to the sales function
- Establish segmentations and growth priorities that result in winning sales strategies
- Move beyond elevator pitches: compelling B2B value propositions
- Participate in a case study
- Modernize the sales process to drive differentiated value
- Review leading trends in channels mix and design
- Design field and inside sales forces for strategic advantage
- Develop key accounts program for strategic advantage
- Implement indirect channels for strategic advantage
- Participate in a case study
- Bring it all together: the customer-centric sales strategy
- Participate in a case study
- Discuss the other 80 percent: implementation issues and insights
- Engage in expert panel discussion
FOR WHOM:
Marketing & Sales Personnel
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
Speaker/s
Special Offer
Schedules
| Tue, Wed, Thu, Fri | 10:00 AM — 04:00 PM |
| No. of Days: | 4 |
Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.
We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.
We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.
Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.
