Crisis Management Issues and Challenges in Higher Institutions

This module covers the core principles of crisis communication.

• Crisis communication strategy best practice
• Principles of reputation management
• Crisis dynamics: lessons for how crises originate and develop
• Stages of crisis communication
• Case studies: examples and consequences of strong and weak crisis communication in practice

This module covers the core principles of crisis communication.

• Crisis communication strategy best practice
• Principles of reputation management
• Crisis dynamics: lessons for how crises originate and develop
• Stages of crisis communication
• Case studies: examples and consequences of strong and weak crisis communication in practice
• Key ingredients and approaches to formulating a crisis communication strategy

• Understanding potential origins of reputational crisis
• Techniques to identify and prioritise likely sources of crisis
• How to conduct a reputation flashpoint audit
• How to set up early warning systems
• Best practice on issues mapping and risk assessment
• Practical tools to map and prioritise reputational issues

• Who does what in a crisis?
• How should we define teams and roles?
• Integrating communications with other departments in a crisis
• Crisis escalation protocols
• Securing internal commitment and engagement
• Coordination with top management and other departments
• Crisis communication response systems and protocols best practice
• Topical case studies showing effective approaches to crisis communication

• Drafting a “Red book” (comprehensive crisis manual)
• Creating a “Dark site” (a crisis website prepared in advance ready to go live at short notice)
• Proforma messages and holding statements
• Physical resources
• Simulation and training