Crisis Management in Public Relations

Crisis management is a process by which an organisation deals with an emergency situation or a disruptive, unexpected event. Crisis management gained importance after some organisations suffered large-scale industrial and environmental disasters. Crises come as a threat to an organisation, with an element of surprise and demanding quick action with little decision-making time.

This Crisis Management in Public Relations training course will help you undertake important roles that will improve and maintain your organisation’s brand image, which in turn will have positive effects on the prospect of the business.

COURSE OBJECTIVES

• Complete knowledge and information of Crisis Management in Public Relations
• The required confidence and understanding to effectively manage crises and take appropriate action in time
• The necessary skills and knowledge to undertake roles and responsibilities involving management of the reputation of the organisation, including online branding
• The preparedness and perspective to handle issues, identify trends and devise action plans to minimise negative impact
• Foresight and maturity to predict issues and risks and effectively manage situations to prevent or minimise impact of occurrence
• An enhanced skill set and professional portfolio to progress to senior and influential positions in the organisation, thus contributing to organisational success and career growth and progression
• The required confidence to work with advanced social media tools and analytics to foster better and more positive online presence and keep track of brand perception
• Better decision making and problem-solving skills to facilitate faster and more efficient action in the event of crises

COURSE OUTLINE

Types of Crises

• Natural disasters
• Technological crises
• Confrontations
• Malevolence
• Organisational misdeeds
• Workplace violence
• Rumours
• Man-made disasters

Phases of Crisis Management

• Crisis prevention
• Crisis assessment
• Crisis handling
• Crisis termination

Crisis Phases Requiring Leadership Competencies

• Signal detection
• Preparation and prevention
• Containment and damage control
• Business recovery
• Learning

Leadership Role in Crisis Management

• Building trust
• Reforming organisational mind-set
• Identifying obvious, obscure organisational vulnerabilities
• Quick decision making
• Application of learning

Components of Corporate Reputation

• Ethics
• Employees
• Financial performance
• Leadership
• Social responsibility
• Customer focus
• Quality
• Reliability
• Emotional appeal

Importance of Reputation Management

• Increase sales
• Build trust and credibility
• Project the best
• Gain online insights
• Facilitate recruitment

Importance of Issues Management

• Identifying and recording issues clearly
• Documenting issues appropriately
• Determining the impact of each issue
• Prioritising issues and reporting their status
• Reviewing issues and deciding the course of action

Steps in Issues Management

• Identify issues and trends
• Evaluate impact and set priorities
• Conduct research and analyses
• Develop a strategy
• Implement the strategy
• Evaluate the progress of the strategy