Workshop on Advanced E-mail Marketing Program: Taking e-mail marketing to the next level

Program Overview

E-mail marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to the issues of spam, changes in user interactions with e-mail, mobile usage for e-mail and the fast-changing digital environment.

This course offers an advanced and practical guide to getting the most from e-mail campaigns using the latest techniques and tools.

For Whom:

Marketers looking to improve the results of their e-mail marketing campaigns by going beyond the basics.

Learning Objectives:

At the end of the program, participants will be able to;

• plan and execute effective e-mail campaigns from initial concept to analysis;
• identify the most suitable e-mail marketing tools for your campaign;
• integrate your e-mail campaigns with your other marketing activities;
• combine social media and e-mail marketing for better results;
• interpret your analytics to improve your campaigns;
• use A/B and multi variance testing to improve your e-mails;
• optimize and improve your landing pages; and
• evaluate the legal and best practice frameworks for e-mail marketing.

Course outline: 

Day 1: Setting up Email Marketing

• ISPs, Hosting Facility, IP/DNS, Shared vs. Dedicated Ips.
• White-listing, Response Handlers, Bounces
• Effective Email Content

 Conversation, Relevance, Incentives, Timing, Creativity

o    Email template model,

o    Best Practice

Resources to do situational analysis and progressive updates

o    Complete Email Marketing Toolkit, Digital Marketing Strategy Toolkit

o    Email Contact Strategy Template, Email Campaign Calculator

o    Email Marketing Health Check, spam testers, and deliverability issues.

• Inbound Marketing

o    Attracting your Potential Customers into Conversion Funnel

Day 2: Various Ways to Build Reach Through Digital Marketing

What are your Engagement Magnets?

• Landing page
• Conversion oriented landing page design
• Conversion optimization patterns for engaging

website visitors

• Converting your prospects into leads using emails

 What is Audience aggregation? And What is its Benefits

• How to do Audience Aggregation Through Email

Conversion Optimization

• Role of conversion
• Understanding customer psyche
• User flow and online persuasion
• Life cycle emails
• Life cycle emails: What and Why?

Training Methodology

Lectures, discussions, exercises, case studies, audio-visual aids will be used to reinforce these teachings/learning methods.

Abiola Abimbola Kabiru (MBA) – Managing Partner, SDG Consult Ltd. Abiola is seasoned IT Consultant with over 12 years’ experience. He holds a B.Sc. (Hons) from University of Ilorin., PGD Computer Science from Lagos State University and Master of Business Administration (MBA) from University of Lagos. He is a Project Management Pro (PMP), Digital Marketing Professional, Google Partner, Oracle Certified Professional. Mr. Abiola has a strong passion for eBusiness Development and Digital Marketing. He will bring his experience to bear on this program.

Aderemi F. Adewale – B.Sc., M.Sc., MBA (Marketing) – An experienced marketing practitioner with over two decades of post-graduation work practice. Mr. Adewale worked with McGraw-Hill Book Co. USA as the Academic Representative for West Africa. He later joined The Boot Company Nig. Ltd. which later changed its name to (BCN PLC) as Area Sales Manager for West and North and he rose to become the General Manager and Chief Executive Officer of the company. He will bring his experience to bear on our programs

Group nomination of 5 and above participants attracts 10% discount