Certified Business Development Professional

The Certified Business Development Professional course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate, and profits will drop. The course also addresses ways to maximize the company's profitability by fostering relationships with potential players and key decision makers in the market. By attending this program, business development professionals will acquire what they need to create and implement promotional drives to spur the company's market prospects and design cost effective yet innovative options to boost sales.

Course Methodology
The course involves a variety of case studies and exercises to develop the right skills needed to become a successful business development professional. Group presentations and self-assessment tools are also available for the same purpose.

Course Objectives
By the end of the course, participants will be able to:

• Define the main functions and best practices in Business Development (BD)
• Recognize the importance of re-defining business processes to match the ever changing market and customer requirements
• Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)
• Design and use financial ratios and KPIs to measure their operations' effectiveness
• Use leadership, negotiation and power proposals to leverage their business and lead the key account team

Target Audience

Sales reps, sales supervisors and managers, and account managers who would like to professionally develop themselves by seizing business opportunities and using them to improve personal management and showcasing skills. The course also targets commercial professionals aspiring to consider every potential client as a challenge that will help their performance and their careers.

Target Competencies

• Account qualification
• Customer relationship management
• Re-engineering of commercial processes
• Customer service
• Marketing of products and services
• Business planning
• Lead generation
• Writing business proposals

Associations
Institute of Sales and Marketing Management (ISMM) : Ciel Academy is a Recognised Centre for the “Institute of Sales and Marketing Management” (ISMM), the global representative body for salespeople. Founded in 1911, ISMM has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for over 100 years. ISMM endorsement is a badge of recognition for the high quality sales and marketing training courses offered by Ciel Academy Training and Consulting. Upon successfully completing the course, participants will be awarded an ISMM Certificate in addition to the certificate they receive from Ciel Academy Training and Consulting.